È«ÇòEPPÊг¡ÓªÊÕÔöËÙµÚ¶þ£¡ÓÅ·¢¹ú¼ÊÍøÕ¾¹ÙÍøÒ»Á¬·¢Á¦ÖÕ¶ËÇå¾²Êг¡
Ðû²¼Ê±¼ä 2024-09-04¿ËÈÕ£¬È«ÇòÐÅÏ¢ÊÖÒÕÑо¿ºÍÕÕÁϹ«Ë¾Gartner?Ðû²¼¡¶Market Share Analysis: Security Software, Worldwide, 2023 ¡·±¨¸æ£¨ÒÔϼò³Æ¡°±¨¸æ¡±£©¡£±¨¸æÏÔʾ£¬ÓÅ·¢¹ú¼ÊÍøÕ¾¹ÙÍøÔÚÖն˱£»¤Æ½Ì¨£¨EPP£©Êг¡ÊµÏÖÁË53.3%µÄÓªÊÕÔöÌí£¬ÔöËÙλ¾ÓÈ«ÇòµÚ¶þ£¬ÕÃÏÔÁËÆäÇ¿¾¢µÄÊг¡¾ºÕùÁ¦ºÍÁÉÀ«µÄÉú³¤Ô¶¾°¡£
GartnerÔÚ±¨¸æÖÐÖ¸³ö£¬¡°Ö»¹ÜÓë2022Äê23.2%µÄÔöÌíÂÊÏà±ÈÔöÌí̬ÊÆÂÔÓзŻº£¬µ«EPPÔÚ2023ÄêÈÔÈ»ÊÇÇå¾²Èí¼þÊг¡×î´óµÄ×ÓÊг¡£¬ÊµÏÖÁË137ÒÚÃÀÔªµÄ×ÜÓªÊÕ£¬ÔöÌíÂʵִï12.3%¡£¡±
½üÄêÀ´£¬Ëæ×ÅÔ¶³Ì°ì¹«Ä£Ê½µÄÆÕ¼°¡¢¹ú²ú»¯Ìæ»»Ç÷ÊƵļÓËÙÒÔ¼°È˹¤ÖÇÄÜÊÖÒÕµÄÅÉú³¤£¬ÖÕ¶ËÇå¾²ÁìÓòÕýÂÄÀú×ÅÉî¿ÌµÄÀå¸ï£¬Æä·À»¤ÖØÐÄÒѴӹŰåµÄ°ì¹«ÖÕ¶ËÇå¾²£¬Öð²½ÍØÕ¹ÖÁº¸Ç·þÎñÆ÷¼°ÔÆÊÂÇ鸺ÔØÔÚÄÚµÄÈ«·½Î»¡¢Ò»Ì廯µÄ¶ËµãÇ徲ϵͳ¡£Òò´Ë£¬¶ËµãÇå¾²±£»¤²»µ«ÊÇÈ·±£Êý×Ö×ʲúÇå¾²µÄÒªº¦·ÀµØ£¬¸ü½«ÊÇÇý¶¯Èí¼þ²úÆ·Êг¡Ò»Á¬ÔöÌí²»¿É»òȱµÄÖ÷ÒªÒýÇæ¡£
ÓÅ·¢¹ú¼ÊÍøÕ¾¹ÙÍøÉî¸ûÖÕ¶ËÇå¾²ÁìÓò½ü¶þÊ®Ä꣬ÒÀ¸½¸»ºñµÄÊг¡ÂÄÀúºÍÉîÖ¿µÄÊÖÒÕ»ýÀÛ£¬ÍƳöÁËÌì«‘¶ËµãÍþв¼ì²â·À»¤ÓëÖÎÀíϵͳ£¨¼ò³Æ¡°¶ËµãÇå¾²Ò»Ì廯¡±£©£¬´ÓÓû§ÐèÇó³ö·¢¡¢ÒÔÊÖÒÕΪ½¹µãÇý¶¯Á¦£¬Í¨¹ýÒ»¸öƽ̨¶Ô°ì¹«PC¡¢·þÎñÆ÷¡¢ÔÆÊÂÇ鸺ÔØ¡¢¹ú²ú»¯ÇéÐξÙÐÐÖÜÈ«ÁýÕÖ£¬¶Ô¸÷ÏîÇå¾²ÄÜÁ¦¾ÙÐÐÉî¶ÈÕûºÏ¡£½â¾ö¹Å°åµÄÖÕ¶ËÇå¾²²úÆ·ÖÖÀà·±¶à¡¢¹¦Ð§ÖØ´ó¡¢ÖÎÀíÄѶȴóµÄÎÊÌ⣬ÊÇÓû§½µ±¾ÔöЧµÄÓÅÑ¡¡£
¶ËµãÇå¾²Ò»Ì廯½ÓÄÉƽ̨»¯¼Ü¹¹¡¢Ä£¿é»¯Éè¼Æ£¬¼¯×ʲúÖÎÀí¡¢Î£º¦ÖÎÀí¡¢»ùÏߺϹ桢Íþв¼ì²â¡¢Çå¾²·À»¤¡¢Çå¾²Éó¼Æ¡¢Çå¾²ÔËά¡¢Êý¾ÝÇå¾²¶àÏЧÓÚÒ»Ì壬8´óרÏî¼ì²âÒýÇ棬12¸ö½¹µãÄÜÁ¦£¬°ÙÓà¸ö¹¦Ð§×ÓÏî¿ÉÒÔƾ֤²î±ðÐèÇó°´Ð迪Æô£¬ÎªÓû§Ìṩȫ·½Î»¡¢¶àÌõÀíµÄÇå¾²·À»¤¡£
¶ËµãÇå¾²Ò»Ì廯²Î¿¼Gartner¶ÔÐÂÒ»´úÖÕ¶ËÇå¾²²úÆ·µÄ½ç˵ºÍÐÎò£¬²¢ÍŽảÄÚÓû§¶ÔÖÕ¶ËÇå¾²·À»¤µÄÏÖʵÐèÇó£¬Á¢ÒìÐÔµØÌá³öÁË»ùÓÚ¡°Êý¾ÝËæÄîÍ·ÖÆ¡±µÄÍþв¼ì²âÓëÏìÓ¦ÊÖÒÕõ辶¡£ÏµÍ³ÖеÄÊý¾ÝËæÄîÍ·ÖÆÏÔÖøÌáÉýÁËϵͳЧÄÜ£¬Æä½¹µãÓÅÊÆÔÚÓÚ¸ßЧʹÓÃÓëÉî¶ÈÍÚ¾òÊý¾ÝÖÐDZ²ØµÄÍþвÊôÐÔ£¬Í¬Ê±ÊµÏÖÍþвµÄ¿ìËÙ×·×ÙÓ뾫׼¶¨Î»£¬È·±£ÏµÍ³µÄÇå¾²ÏìÓ¦ÄÜÁ¦µÖ´ïи߶ȡ£
¶ËµãÇå¾²Ò»Ì廯ÒÔȫеÄ˼Ð÷¹¹½¨Éú̬ÃûÌã¬Éî¶ÈÍÚ¾ò²¢Ê©Õ¹ÆäÔÚ½üÔ´ÓªÒµÁìÓòµÄÆæÒìÓÅÊÆ£¬ÓëÄÚ²¿µÄƽ̨Çå¾²¡¢½çÏßÇå¾²¡¢Êý¾ÝÇå¾²µÈ²úÆ·ÐγɸßЧÐͬµÄÁª¶¯½â¾ö¼Æ»®£¬ÖúÁ¦ÊµÏÖ¡°ÔÆÍøÊý±ß¶Ë¡±µÄ´óÇå¾²±Õ»·¡£
ËIJ½¼´¿É¿ìËÙÍê³ÉÖÕ¶ËÇå¾²·À»¤
µÚÒ»²½£º×ʲúÇåµã¡£Í¨¹ýÐÅÏ¢ÊÕÂÞ¹¦Ð§£¬ÉèÖÃÍøÂç¡¢Àú³Ì¡¢Îļþ¡¢ÏÂÁîÐС¢µÇ¼¡¢×¢²á±í¡¢ÕÊ»§¡¢×ÔÆô¶¯Ïî¡¢ÍâÉèÊÕÂÞÕ½ÂÔµÈ×°±¸ÈíÓ²¼þÐÅÏ¢£¬¹¹½¨Ï꾡µÄ×ʲúÇåµ¥£¬ÎªÇå¾²Õ½ÂÔÖƶ©Ìṩ»ù´¡Ö§³Ö¡£
µÚ¶þ²½£ºÎ£º¦¼ì²â¡£Í¨¹ýÎó²î¼ì²â¡¢»ùÏß¼ì²éÒÔ¼°²¡¶¾¼ì²â¡¢Òì³£ÐÐΪ¼ì²âµÈ¶à½Ç¶ÈΣº¦¼ì²âÊÖÒÕ£¬¿ìËÙÅжÏÖÕ¶ËÄ¿½ñΣº¦µãºÍÇ徲״̬£¬ÊµÊ±¼à²âÒÑÖªÍþвºÍųÈõÐÔÎÊÌâ¡£
µÚÈý²½£ºÇå¾²ÆÊÎö¡£Æ¾Ö¤Ô¤Öûò×Ô½ç˵µÄÇå¾²ÆÊÎö¹æÔò£¬²¢Ê¹ÓÿØÖÆÖÐÐĵĴóÊý¾ÝÆÊÎöÄÜÁ¦£¬·¢Ã÷δ֪Σº¦ÏßË÷µÄͬʱËÝÔ´ÍþвȪԴ£¬ÕÒ³öΣº¦µãºÍÓ°ÏìÃæ¡£
µÚËIJ½£ºÏìÓ¦´¦Öóͷ£¡£Ò»¼ü½«¸´ºËºóµÄÐÅϢת»»³ÉÏìÓ¦Õ½ÂÔ²¢ÔÚÈ«ÍøÖ´ÐУ¬¾«×¼´¦Öóͷ£Ç徲Σº¦£¬ÊµÏÖÇå¾²ÊÂÎñ±Õ»·¡£
ÖÕ¶ËÇå¾²ÎÊÌâÒ»Ö±ÒÔÀ´¶¼±¸ÊܹØ×¢£¬Ëæ×ſƼ¼µÄÒ»Ö±Éú³¤£¬ÖÕ¶Ë×°±¸²»µ«ÔÚÊýÄ¿ÉÏ·ºÆ𱬷¢Ê½ÔöÌí£¬²¢ÇÒÔÚ¹¦Ð§ºÍÖØ´óÐÔÉÏÒ²Ò»Ö±ÌáÉý¡£ÃæÁÙÕâÒ»Ç÷ÊÆ£¬ÓÅ·¢¹ú¼ÊÍøÕ¾¹ÙÍø½«Ò»Á¬ÖÂÁ¦ÓÚ¹¹½¨¶àÌõÀíµÄÁ¢Ìå·ÀÓùϵͳ£¬ÎªÓû§Ìṩ¸ßЧ¡¢±ã½ÝµÄÖÎÀíƽ̨£¬Íƶ¯Öն˱»¶¯·ÀÓùת±äΪ×Ô¶¯Çå¾²¡¢ÔËάת±äΪÔËÓª£¬ÖúÁ¦Óû§ÓÐÓÃÓ¦¶ÔÈÕÒæÖØ´óµÄÍøÂçÇå¾²ÌôÕ½£¬ÎªÖйúÊý×Ö»¯Àú³ÌµÄ¼ÓËÙÉú³¤ÖþÆð¼áÈçÅÌʯµÄÇå¾²·ÀµØ¡£